Capability · Conversational AI
Chat assistants that know your business, word for word.
Branded assistants grounded in your own knowledge, so they give accurate answers, capture leads and deflect routine tickets — on your website, on WhatsApp, or inside your team.
What it does
Answers from your knowledge, not the open internet.
A generic chatbot makes things up. A Missan assistant is grounded in your own material — your documents, policies, product detail and FAQs — using retrieval-augmented generation, so its answers come from what your business actually says.
The result is a branded assistant that feels like part of your business: it answers the real questions people ask, gathers a lead when interest is there, and quietly takes the routine load off your support team.
What’s your returns policy?
You can return unused items within 14 days with proof of purchase — straight from your own policy page. Would you like me to start a return?
Yes, please.
Happy to help — could I take your order number and email?
A scripted sample for illustration. Your deployed assistant answers from your own data.
Where it delivers
Three jobs a good assistant does at once.
The same grounded assistant earns its place several ways over — answering questions, turning interest into leads, and sparing your team the repetitive ones.
Accurate answers
Grounded in your own documents, policies and product detail — so replies reflect what your business actually says, not a guess.
Captured leads
The assistant answers the question and, when the moment is right, gathers the details and hands a warm lead to your team.
Deflected tickets
Routine, repeat questions get a good answer instantly, so your support team is left with the cases that genuinely need a person.
Always available
A consistent, helpful response at any hour, in the visitor’s language — no queue, no waiting for office hours.
Where it lives
On the channels your people already use.
One grounded assistant, wherever the conversation happens — facing your customers or supporting your own team behind the scenes.
On your website
A branded assistant on your site that helps visitors find answers, qualifies interest and points people to the right next step.
On WhatsApp
Meet customers on the channel they already use — the same grounded assistant, answering on WhatsApp.
For your team
An internal assistant over your own knowledge, so staff find the right policy, process or document answer without the hunt.
How Missan builds it
Grounded, branded and kept inside the guardrails.
An assistant that talks to your customers has to stay accurate and on-topic. We ground it in your knowledge with retrieval, set clear boundaries on what it will and will not answer, and have it hand over to a person when a question goes beyond its remit.
Grounded in your knowledge
Retrieval (RAG) keeps answers tied to your own documents and policies.
Guardrails on by default
Clear limits keep it on-topic and reduce the chance of a confident wrong answer.
Human handover
When a question is beyond its remit, it passes the visitor to your team.
Discover · Build · Run
Discover
We identify the questions worth answering well and the knowledge that should ground them — then agree what the assistant does and does not do.
Build
We connect the assistant to your own sources using retrieval (RAG), brand it as yours, and set the guardrails that keep it on-topic and accurate.
Run
We deploy it, watch how it answers, and keep it improving as your knowledge changes — the managed-services discipline we have run since 2004.
Related capabilities
From answering to acting.
A chat assistant answers the question; an agent acts on it; a voice agent has the same conversation on the phone. Explore the siblings that pair most naturally with conversational assistants.
Free AI Opportunity Audit · no obligation
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A prioritised shortlist
The 3 highest-impact AI use cases for your specific business.
An impact estimate
Where AI saves the most time and money — and roughly how much.
A practical build plan
Exactly how we would deliver it, governed and secured.